Newsletters

10.21.20

NAD Conducts Another Inquiry Into Implied COVID-19 Claims

The National Advertising Division (NAD) continues to be active with cases involving COVID-19 claims.


10.21.20

NAD Reaches Mixed Decision on Environmental Benefit Claims for Blueland Cleaning Products

In a mixed decision, the National Advertising Division (NAD) found that One Home Brands, Inc., d/b/a Blueland provided adequate substantiation for claims that its cleaning tablet wrappers are biodegradable and compostable, but recommended that Blueland discontinue unqualified recyclability claims ...


10.21.20

NAD Resolves Dispute Between Competing Sports Drinks

Claims by BodyArmor Nutrition, LLC, for BodyArmor SuperDrink and BodyArmor Lyte sports drink were challenged by Stokely-Van Camp, Inc. (SVC), maker of Gatorade sports drinks, at the National Advertising Division (NAD).


10.21.20

FTC Sends $7 Million in Refunds to Tech Support Scam Victims

The Federal Trade Commission (FTC) has been active in sending refunds to consumers who were allegedly victimized by false and misleading advertising and marketing campaigns.


10.21.20

FTC Sends Refunds to Consumers Who Bought Deceptively Marketed ‘Miracle’ Pain Cure for Older Adults

In another case, the Federal Trade Commission (FTC) announced that it is sending checks totaling more than $76,000 to consumers who bought Isoprex, a purported “miracle” pain supplement marketed to older Americans nationwide.


10.14.20

No Discord Here: CARU Determines Social Media Platform Complies With COPPA

On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications, is not an online service directed to children as defined by the ...


10.07.20

Breaking Down the Opportunities and Risks of Virtual Storefronts

The COVID-19 global pandemic has accelerated the digital transformation of the retail industry as shoppers shift more of their spending online.


09.23.20

NAD Brings New Kind of Dance ‘Challenge’: TikTok Video-Sharing Tools May Create Liability for Brands

While controversy swirls as to whether the social media platform TikTok will be banned from the U.S., a recent National Advertising Division (NAD) case sheds some light on best practices when engaging influencers to create and post content on TikTok.


09.23.20

Split Ninth Circuit Upholds $50M FTC Victory Against Online Publisher

On September 11, 2020, in a 2-1 decision, the U.S. Court of Appeals, Ninth Circuit, upheld the Federal Trade Commission’s (FTC) $50 million victory in its lawsuit alleging that an India-based online publisher, OMICS Group, deceptively advertised the quality of its scientific conferences and ...


08.18.20

Game Over: FTC Staff Issues Perspective Paper on Video Game Loot Boxes

Back in August of last year, the Federal Trade Commission (FTC) hosted a workshop on video game loot boxes, which, for all you non-gamers, is a video game microtransaction in which an individual playing a video game purchases a reward containing one or more virtual items of differing value or ...