• 02.21.17

    The Challenges of Marketing Digital Goods

    Response Magazine quoted Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, in an article about intangible digital goods, specifically the challenges of marketing them. “What makes the digital goods offering a little more vulnerable is ...

  • 01.26.17

    New FTC Leadership Could Rein in Regulatory Positions

    Natural Products Insider quoted Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about potential changes to FTC policies and positions. Historically, a change in the administration has only minimally affected FTC’s ...

  • 01.10.17

    Ad Agencies May Look to Acquire Publishers in 2017

    Advertising Age quoted Manatt’s Jesse Brody, a partner in the firm’s advertising, marketing and media practice, for an article about a possible new trend of agencies buying publishers following VaynerMedia’s acquisition of PureWow. Brody told Advertising Age that the ...

  • 12.01.16

    AI Presents New Marketing Opportunities for Brands

    Response Magazine interviewed Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about new trends and strategies for marketers in the consumer electronics space. “One of the biggest trends is the use of artificial ...

  • 11.04.16

    Common Holiday Marketing Mistakes in Retail

    Direct Marketing News interviewed Manatt’s Richard Lawson, a partner in the firm’s consumer protection practice, for an article about common pitfalls that marketers make leading up to the busy holiday sales season. When asked for his insight into enforcement priorities for ...

  • 11.04.16

    FTC Could Bring Action for Undisclosed Ads

    Search Engine Watch interviewed Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about FTC guidelines for influencer marketing. Search Engine Watch asked Goldstein specifically about the FTC’s recent reprimand of Kim ...

  • 10.24.16

    Cleveland Indians Face Criticism for Team Name, Mascot

    Law360 quoted Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about the pressure mounting against the Cleveland Indians with regard to the team's name and mascot. The team is in the national spotlight as they head into the ...

  • 09.01.16

    New Regulations Increase Investor Confidence in Daily Fantasy Sports

    The Boston Globe interviewed Manatt’s Linda Goldstein, chair of the firm’s advertising, marketing and media practice, for an article about DraftKings, Inc.’s announcement that it has raised $150 million in venture investment. Since fall 2015, daily fantasy sports ...

  • 07.14.16

    The Risks of Mobile Tracking in Marketing

    Direct Marketing News featured Manatt’s Marc Roth, co-chair of the firm’s TCPA compliance and class action defense practice, in a Q&A-style article about mobile tracking as it relates to marketing. When asked about the hardest thing to educate clients about, Roth responded: ...

  • 07.13.16

    Native Advertising Requires Due Diligence

    Bloomberg BNA quoted Manatt’s Marc Roth, a partner in the firm’s advertising practice, for an article about the rise of advertising on social media.   From posting new outfits on Instagram, to tweeting about the latest video games, to reviewing restaurants on Yelp, consumers ...