• 03.03.17

    The Battle Over the Word “Milk”

    Nutritional Outlook quoted Manatt’s La Toya Sutton, an associate in the firm’s advertising, marketing and media practice, in an article about a movement to ban companies that sell plant-based milks from using the term “milk” to describe their products. Sutton pointed ...

  • 01.10.17

    Ad Agencies May Look to Acquire Publishers in 2017

    Advertising Age quoted Manatt’s Jesse Brody, a partner in the firm’s advertising, marketing and media practice, for an article about a possible new trend of agencies buying publishers following VaynerMedia’s acquisition of PureWow. Brody told Advertising Age that the ...

  • 11.04.16

    Common Holiday Marketing Mistakes in Retail

    Direct Marketing News interviewed Manatt’s Richard Lawson, a partner in the firm’s consumer protection practice, for an article about common pitfalls that marketers make leading up to the busy holiday sales season. When asked for his insight into enforcement priorities for ...

  • 07.14.16

    The Risks of Mobile Tracking in Marketing

    Direct Marketing News featured Manatt’s Marc Roth, co-chair of the firm’s TCPA compliance and class action defense practice, in a Q&A-style article about mobile tracking as it relates to marketing. When asked about the hardest thing to educate clients about, Roth responded: ...

  • 07.13.16

    Native Advertising Requires Due Diligence

    Bloomberg BNA quoted Manatt’s Marc Roth, a partner in the firm’s advertising practice, for an article about the rise of advertising on social media.   From posting new outfits on Instagram, to tweeting about the latest video games, to reviewing restaurants on Yelp, consumers ...

  • 07.13.16

    The Business Strategy of Kimoji

    The Hollywood Reporter interviewed Manatt’s Hale Boggs, chair of the firm’s media, technology and advertising practice, for an article about the success of Kim Kardashian’s emoji mobile app called “Kimoji.”   The Hollywood Reporter notes that Whalerock ...

  • 06.17.16

    Payment Processors and ISOs Should Take Precautions Now

    The Electronic Retailing Association interviewed Manatt’s Richard Lawson, a partner in the firm’s consumer protection practice, for a Q&A-style article about how payment processors and independent sales organizations can help to protect them from actions brought by the FTC or ...

  • 05.11.16

    Business Card Exchange Considered Consent for Texts

    Cook County Record quoted Manatt’s Christine Reilly, co-chair of the firm’s TCPA Compliance and Class Action Defense practice, for an article about what qualifies as consent to get marketing texts. Earlier this year, a Chicago federal judge determined that a text message sent to a ...

  • 01.06.16

    Social Media Ad Scrutiny Increases

    Bloomberg BNA interviewed Manatt's Marc Roth, a partner in the firm's Advertising, Marketing and Media practice, for an article on the likelihood that federal regulators will ramp up their policing of marketing on social media in 2016. The Federal Trade Commission and the Food and Drug ...

  • 01.06.16

    Expect More Social Media Policing in 2016

    Bloomberg BNA interviewed Manatt's Marc Roth, a partner in the firm's Advertising, Marketing and Media practice, for an article on the likelihood that federal regulators will ramp up their policing of marketing on social media in 2016. The Federal Trade Commission and the Food and Drug ...