A sweepstakes operator agreed to a permanent ban from the prize promotion business pursuant to a settlement with the Federal Trade Commission after being accused of operating an international scam.
In a new initiative, dubbed “Operation Full Disclosure,” the Federal Trade Commission sent warning letters to more than 60 companies the agency claimed did not make adequate disclosures in either print or television ads.
It’s time to review the Telemarketing Sales Rule, the Federal Trade Commission has announced.
On September 16-18, 2014, the Electronic Retailing Association will host over 3,400 of the nation’s leading direct response industry professionals at its annual D2C Convention in Las Vegas.
A federal court judge in California denied Google’s motion to dismiss a suit brought by a parent who alleged that the company engaged in deceptive advertising by marketing apps as “free” in Google Play and then inducing minors to purchase in-app content, such as virtual supplies, ...
Dietary supplement company TriVita, Inc. will pay $3.5 million and face restrictions on future health claims to settle charges with the Federal Trade Commission that the company falsely marketed its cactus-based fruit drink with unsupported claims that the drink could treat a variety of health ...
According to a new complaint filed in California federal court against Express Fashion Apparel, LLC, the retailer’s collection of a customer’s phone number and e-mail address during a credit card transaction violates the state’s Song-Beverly Act.
While recognizing the benefits of using new sources of information, the National Advertising Division (NAD) decided that an advertiser’s use of aggregated online reviews was insufficiently reliable and representative to support a claim that its vacuum was “America’s Most ...
Genetically modified organisms continue to present advertisers with problems, as evidenced by new decisions from a New York federal court and the National Advertising Division.
Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget” so that consumers can more clearly understand that clicking on links will take them to sponsored content.