• 10.24.14

    Permanent Ban From Prize Promotion Business After Sweepstakes Scam

    A sweepstakes operator agreed to a permanent ban from the prize promotion business pursuant to a settlement with the Federal Trade Commission after being accused of operating an international scam.

  • 10.09.14

    With “Operation Full Disclosure,” FTC Wants Ads to Let It All Hang Out

    In a new initiative, dubbed “Operation Full Disclosure,” the Federal Trade Commission sent warning letters to more than 60 companies the agency claimed did not make adequate disclosures in either print or television ads.

  • 08.22.14

    FTC: Telemarketing Sales Rule Ripe For Review

    It’s time to review the Telemarketing Sales Rule, the Federal Trade Commission has announced.

  • 08.14.14

    FTC Keeps It Negative

    On September 16-18, 2014, the Electronic Retailing Association will host over 3,400 of the nation’s leading direct response industry professionals at its annual D2C Convention in Las Vegas.

  • 08.06.14

    Google Can’t Dodge Class Action Over Kids’ In-App Purchases

    A federal court judge in California denied Google’s motion to dismiss a suit brought by a parent who alleged that the company engaged in deceptive advertising by marketing apps as “free” in Google Play and then inducing minors to purchase in-app content, such as virtual supplies, ...

  • 07.30.14

    Cactus Drink Maker Agrees to $3.5M FTC Settlement

    Dietary supplement company TriVita, Inc. will pay $3.5 million and face restrictions on future health claims to settle charges with the Federal Trade Commission that the company falsely marketed its cactus-based fruit drink with unsupported claims that the drink could treat a variety of health ...

  • 07.25.14

    Suit Seeks To Include E-Mail Address Under Song-Beverly Protections

    According to a new complaint filed in California federal court against Express Fashion Apparel, LLC, the retailer’s collection of a customer’s phone number and e-mail address during a credit card transaction violates the state’s Song-Beverly Act.

  • 07.11.14

    Online Reviews Not Sufficient To Support Ad Claim, NAD Rules

    While recognizing the benefits of using new sources of information, the National Advertising Division (NAD) decided that an advertiser’s use of aggregated online reviews was insufficiently reliable and representative to support a claim that its vacuum was “America’s Most ...

  • 06.12.14

    NAD, N.Y. Federal Court Deal With GMO Claims

    Genetically modified organisms continue to present advertisers with problems, as evidenced by new decisions from a New York federal court and the National Advertising Division.

  • 06.06.14

    Native Advertising Needs Better Disclosures, Says NAD

    Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget” so that consumers can more clearly understand that clicking on links will take them to sponsored content.



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