Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements

In an increasingly connected world, with global brands opting to work with agency holding companies that have an international presence, it’s common for brands to negotiate a framework agreement at the global level and supplement the agreement with local market agreements for individual regions or countries. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.

To access other episodes of this podcast, please click here.

To contact David, please reach out via email at david.bond@fieldfisher.com.

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Call for questions!

This summer, host Po Yi together with the help of other Manatt partners will be answering listener questions in a special mailbag episode. Please submit your questions here.



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