In an increasingly connected world, with global brands opting to work with agency holding companies that have an international presence, it’s common for brands to negotiate a framework agreement at the global level and supplement the agreement with local market agreements for individual regions or countries. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.
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To contact David, please reach out via email at email@example.com.
Call for questions!
This summer, host Po Yi together with the help of other Manatt partners will be answering listener questions in a special mailbag episode. Please submit your questions here.