Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming

With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guests Greg Selkoe and Ned Sherman. Greg Selkoe is CEO and cofounder of the esports lifestyle gaming brand XSET and an early leader in the esports and gaming industry. Ned Sherman, former Manatt Partner and now Chief Business Affairs & Legal Officer at Skybound Entertainment, has over two decades of experience focused on dealmaking, legal issues, venture capital, growth strategies and M&A in games and esports.
Po, Greg and Ned discuss the growing games and esports industry and its cultural impact, opportunities for brands to make their mark in the metaverse and across digital platforms, the concept of brand safety as it relates to working with esports companies and players, and key considerations in structuring endorsement and collaboration deals between talent and brands.

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