Perfect Balance

An Advertising Law Podcast

Perfect Balance: An Advertising Law Podcast is a podcast presented by Manatt. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. To stay up to date on our latest episodes, please subscribe to our Advertising Law newsletter or visit our advertising, marketing and media practice homepage. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.


29. Unlocking the Power of Corporate Venture Capital to Drive Growth and Innovation
28. The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers
27. Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications
26. Climate Regulations: Risks and Opportunities for Companies
25. Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
25. Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2
24. AI-Generated Marketing: Who Owns the IP?
23. Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission
22. Global Social Media Campaigns—Challenges of Working With Global Influencers
21. Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy
20. Navigating the College Athletics NIL Boom: Building a Successful NIL Program
19. A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers
18. Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and Consent
17. Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
16. Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for Marketers
15. Reflections on 2021 and a Look Ahead at 2022
14. Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season
13. Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enforcement Priorities
12. Special Mailbag Episode – Perfect Balance’s One-Year Anniversary
11. The Future of Loyalty Programs: Trends to Watch, Tips for Innovating
10. New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights
9. Across the Pond and Beyond: Negotiating Global Master Agency Agreements
8. Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science
7. Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process Clarity
6. Trends and Issues for Advertisers to Track in 2021
5. Key Takeaways for Companies Participating in the Political Process After a Historic Election Year
4. Previewing DOJ Activities Affecting Marketing Post-Election
3. CCPA Strategies for Advertisers
2. Navigating Regulators’ Crackdown on COVID Claims
1. Sponsorships, COVID-19 and Force Majeure

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Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media

Mark July, Courtesy of Shutterstock, Inc.



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