Integration Just as Crucial as Strategy and Due Diligence

Content Firm Draws Suitors
– Los Angeles Business Journal

The Los Angeles Business Journal quoted Manatt’s Jacob Carlson, a manager with Manatt Digital, for an article about growth and potential acquisition of Zealot Networks. After raising $26.5 million in venture capital and an additional $30 million in debt financing in less than two years, Zealot turned heads by acquiring 17 companies to offer a one-stop shop for advertisers looking to create digital content.

Executing a rollup strategy can be an expensive way to grow, especially if the acquiring company has difficulty integrating its new entities, said Carlson.

“It’s really hard to do and hard to do well,” he said. “Companies will spend the time upfront on strategy and due diligence, but that integration part sometime gets left behind.”