Sponsorships and Commercial Co-Ventures: A Guide for Healthcare Organizations

Discover how to optimize the potential and avoid the pitfalls of sponsorship and cobranding opportunities at a new Manatt webinar. Click here to register free—and earn CLE.

Opportunities to sponsor events and partner with other brands can be powerful tools for building awareness, expanding reach, and offering fresh content and experiences that capture new audiences and re-engage existing ones. Leveraging relationships with complementary brands and organizations can increase your market visibility, drive new business and put your name in front of new targets. Supporting a charitable organization can be an especially powerful path for enhancing your brand image and strengthening positive perceptions of your organization and its services.

All the benefits of co-marketing and co-promotions, however—whether with for-profit or non-profit entities—come with potential legal and regulatory pitfalls. How can you maximize the rewards while you mitigate the risks of sponsorships and cobranding? Learn the answer at a new Manatt webinar. Click here to register free and earn CLE. Key topics include:

  • Critical issues in negotiating different types of sponsorship agreements
  • Ancillary agreements related to sponsorships—and what you need to know
  • Legal and regulatory concerns around conducting marketing campaigns with charitable organizations—and how to overcome the challenges
  • Healthcare-specific regulatory considerations related to sponsorships and cobranding

Even if you can’t make our original airing on September 10, click here to register free now and we will send you a link to view the program on demand.


Randi Seigel, Partner, Manatt Health
Po Yi, Partner, Advertising, Marketing and Media