Ana Tagvoryan is a litigation partner in Manatt’s Consumer Protection and Advertising practice, bringing over two decades of experience defending consumer-facing brands in high-stakes class actions and privacy disputes nationwide.

A former practice group leader at a national firm, Ana navigates cutting-edge regulatory and litigation risks for clients across the retail, tech, media, and hospitality sectors. Her core focus includes claims arising out of consumer fraud and false advertising, data privacy, cybersecurity, algorithmic, reference and related pricing practices, e-commerce transactions, and state and federal government enforcement actions.

Known for dismantling complex claims, Ana routinely secures class certification denials, early dismissals, and summary judgments—yielding precedent-setting decisions across the Courts of Appeals and the U.S. Supreme Court.

Ana has significant experience with state and federal statutory frameworks under the Federal Wiretap Act (ECPA), the Telephone Consumer Protection Act (TCPA), the Video Privacy Protection Act (VPPA), and state specific consumer protection laws such as the California’s Invasion of Privacy Act (CIPA), Unfair Competition Law (UCL), Consumer Legal Remedies Act (CLRA), Fair Credit Reporting Act (FCRA), state-specific UDAP, pricing transparency, and privacy laws, and Florida Security of Communications Act (FCRA), among others.

Experience

• Cutting-Edge Wins:
  • Securing order for technology company in which the Ninth Circuit upheld the lower court's summary judgment ruling, finding that the recipient's broad consent via the enrollment documentation covered the communications, negating liability under the TCPA.
  • Achieved full dismissal at the pleading stage of class action complaint against national retailer seeking damages for purported violations of the Video Privacy Protection Act (VPPA).
  • Succeeded in securing order denying certification of TCPA class, and granting summary judgment to a higher education institution in Florida state court.
  • Obtained order denying class certification and granting summary judgment in TCPA class action on behalf of mortgage company, in California district court.
  • Obtained order granting motion to dismiss in false advertising class action arising out of the labeling of nutritional supplements in California district court.
  • Secured dismissal of CIPA class action complaint against national retailer where the California district court found lack of personal jurisdiction over defendant.
• Precedent-Setting Victories:
  • Succeeding in securing 8 Circuit Court Order vacating district court remand order against national retailer, finding the lower court used the wrong standard when evaluating $5 million controversy threshold was plausibly met under CAFA.
  • In issue of first impression under the TCPA, succeeded in having the U.S. Supreme Court vacate 4 Circuit’s decision reversing a district court’s order granting motion to dismiss for healthcare technology company. Later securing summary judgment in same case post amendment.
  • Successfully secured a denial of class certification in a class action against retailer arising out of the FCRA, which Order set the precedent for standing in California state court for alleged privacy violations.
  • Obtained order denying motion for leave to amend complaint in class action alleging false advertising and sustainability claims against national retailer in District of Minnesota, leading to complete dismissal with prejudice.