Chatham Quoted in Daily Mail on the Power of Celebrity Endorsement Deals

Manatt Entertainment Partner was quoted in Daily Mail discussing how celebrity endorsement deals can be mutually beneficial for both brands and their spokespeople.

He highlighted Sydney Sweeney’s recent American Eagle ad campaign and how the impactful results make her a compelling candidate for Bud Light as the beer company attempts to rebrand its advertising strategy. Chatham also pointed to how Astronomer’s recent collaboration with Gwyneth Paltrow exemplified a “masterclass in reputational recovery.”

“The Gwyneth Paltrow and Astronomer campaign was a masterclass in reputational recovery – clever, unexpected, and culturally resonant,” he said. “It reframed the narrative with wit and precision. Brands facing backlash will undoubtedly look to emulate that kind of strategic repositioning.”

Read the full Daily Mail article .