Chatham Quoted in The Ankler on the Strategic Focus Behind Celebrity Endorsements and Dealmaking

Manatt Entertainment Partner was quoted in The Ankler discussing how celebrities and talent can leverage their platforms to pursue exclusive product opportunities, valuable endorsements and similar deals while remaining selective and deliberate in their business strategy.  

With brands shifting their marketing budget from influencers back to big-ticket stars, dealmakers become even more important when determining the quality of an endorsement package, the article explained. “Talent has realized the power of strategic focus. Committing to fewer and deeper partnerships often yields greater returns,” Chatham noted.  

To successfully establish a relationship with a brand, Chatham explained that collaboration, flexibility and good communication are positive signs of a beneficial partnership. “Clear metrics, defined obligations, performance expectations and well-defined entry and exit terms must be established upfront to avoid costly and unnecessary disputes. Ambiguity is not just a gap — it’s often a deliberate strategy,” he said. 

The Ankler subscribers can read the full article .