Eric P. Bergner

Profile

Representing top-tier companies in the entertainment, publishing and consumer electronics industries, Eric Bergner advises clients on strategies to monetize content across digital and traditional media platforms, including online, mobile, print and television. With a practice that spans transactional work and issues relating to the protection of intellectual property on digital platforms, he guides clients through the development, production, licensing and distribution processes.

In addition to advising on all stages of digital content creation, Eric drafts agreements and counsels clients on legal issues involving software, technology and application development, and has particularly deep experience with issues relating to computer systems implementation.

Eric also works with clients that produce live events, guiding them through drafting and negotiating agreements involving venue licensing, advertising and sponsorship sales, concession sales, and performances. He also counsels the television, motion picture and music industries on the sale and acquisition of formats, life stories, screenplays, music and other properties for use in audiovisual works. In this capacity he negotiates and drafts talent and production contracts, as well as domestic and international syndication and distribution deals.

For the advertising industry, Eric negotiates and drafts media buying and planning agreements, creative production agreements, custom and syndicated market research agreements, and barter agreements.

Eric advises clients across media on the protection of their intellectual assets through domestic and international trademark programs. He also prepares and files copyright registrations and develops strategies to prevent the unauthorized use of companies’ intellectual property.

Prior to joining Manatt, Eric was a partner at a New York-based law firm, where he chaired the intellectual property, entertainment and sports, internet/technology, promotions law, and advertising practices, and co-chaired the global outsourcing and procurement practice and the privacy and cybersecurity practice.

Speaking Engagements

Presenter, “Lights, Camera, Brands: Masters of Marketing Storytelling,” Variety Entertainment & Technology Summit, May 2017.

Presenter, “Back to Reality: Internet Law,” City Bar Center for Continuing Legal Education, December 2001.

Presenter, “‘I Love It. Do We Really Have to Clear It?’: The Use of Third-Party Copyrights and Trademarks in Online and Offline Advertising,” The 8th National Advanced Forum for Advertising Law, American Conference Institute, November 2001.

Presenter, “Beyond Domain Names: So, You Want to Be a New Media Lawyer?” City Bar Center for Continuing Legal Education, November 2000.

Presenter, “The Right of Publicity in the New Millennium,” Music Law & Business, CLE International, October 2000.

08.24.20

Manatt Continues Growth of Financial Services Group With Addition of ...

Marc Boiron and Rebecca Rettig’s extensive decentralized finance experience to further enhance firm’s financial services, M&A, digital and technolo...
03.24.20

Bergner Quoted in Reuters on the Delayed Olympics Amid COVID-19

Manatt Digital and Technology partner Eric Bergner spoke with Reuters on the impact postponing the Tokyo 2020 Olympics in light of the COVID-19 ...
02.06.20

Manatt Adds Duo of Elite Patent Litigators to National Technology & ...

Experienced trial lawyer Amar Thakur and patent litigator Bruce Zisser a boon for firm’s leading litigation team and digital and technology ...
07.01.19

Manatt’s Donna Wilson Assumes Position of CEO and Managing Partner

Manatt is thrilled to announce that Donna L. Wilson has officially assumed the role of Chief Executive Partner and Managing Partner. Elected to the...

07.28.20

B2B Companies Need to Realign in a B2C E-Commerce Economy

Manatt Digital and Technology partner Eric Bergner and associate Bea Hinton authored an article for Bloomberg Law on why business-to-business ...

04.22.20

What Does the Olympic Postponement Mean for Advertisers?

With the COVID-19 pandemic forcing hundreds of millions of people to shelter in place across the world, the International Olympic Committee (IOC) ...

Eric P. Bergner

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