Four Things College Athletes Need to Know About Personal Branding in the NIL Era

Manatt Entertainment Partners and and Associate wrote an article for Sports Business Journal about how student athletes can best leverage their personal brand to secure lucrative deals and sponsorships by leveraging their name, image and likeness (NIL).

College athletes have unprecedented opportunities to capitalize on their NIL due to evolving NCAA rules and legislation. Meller, Brown and Barroway explain how navigating this new landscape effectively requires strategic personal branding, understanding market value, and seeking professional advice to maximize benefits and long-term prospects.

Read the full article .