Digital Tech, Helping Monetize and Expand the Live Music Experience

As I wrote previously, new and transformative online services enable artists to expand their "communities" of fans, directly engage with them, and monetize in myriad ways never before possible. But how about using online technology to fuel richer experiences, deeper engagement, and greater monetization offline, in the physical world of live events? Few artists and venues have yet harnessed this potential, but it is here, now, and it gives even more reason for optimism.

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