The latest examples? Otter Media's acquisition of leading multi-channel network (MCN) Fullscreen for a deal reported to value the company up to $300 million - and Corus Entertainment's lead position in a new $12 million investment in women's-focused MCN Kin Community.
And it's not just the usual suspects like studios playing this game. Major brands like Marriott and previously pure leading NorCal tech-focused VCs like Andreessen Horowitz have entered the fray.