Failing to ensure that your digital campaign is in compliance with legal and regulatory guidelines on customer privacy and data security can have negative-- and long-lasting-- repercussions. Here's a checklist to help keep you on the right side of the law.
Even the tech-savviest marketing professionals sometimes underestimate the time, effort and resources that it takes to ensure that a digital marketing campaign is compliant with privacy laws and industry best practices, but that investment of bandwidth and budget is pivotal. Failing to devote the adequate time and attention to ensure legal and regulatory compliance potentially can have significant negative repercussions on both the digital campaign and the brand, itself. Moreover, failing to understand and follow legal requirements and industry best practices in the area of privacy and data security potentially can lead to government enforcement actions, expensive litigation and negative publicity that could result in harmful, long-term effects.