Homeopathic Product Advertising: Some Takeaways From FTC's Workshop

– New Hope 360

On September 21, the Federal Trade Commission held its all-day workshop on homeopathic medicine and advertising. Three panels presented on "Homeopathic Industry and Advertising," "Scientific Support for Homeopathic Advertising Claims" and "Legal/Regulatory Issues Presented by Homeopathic Advertising." There were interesting discussions on the history of homeopathy, the nature of homeopathic "provings," and what consumer surveys tell us about the public's understanding of the current regulation of - and science supporting - homeopathic products. There was even a heated exchange between attorneys on opposite sides of the consumer class action wars.

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