Video in 2015: Smartphone-Powered, Digital First

– Digiday 

That smartphone in your pocket. Small form factor. Massive impact. Its tiny screen is fundamentally transforming (disrupting?) each of our lives, including how we engage with content, specifically movies and television. That means fundamental transformation of the media and entertainment business right here, right now - with tens of billions of dollars at stake - yet very few media execs "get" this. This changes in 2015.

Read the article here

manatt-black

ATTORNEY ADVERTISING

pursuant to New York DR 2-101(f)

© 2024 Manatt, Phelps & Phillips, LLP.

All rights reserved