Last year on TechCrunch, I made eight predictions about
digital media. This post compares those predictions to the reality
that is digital media in 2015.
Prediction 1: The mobile-driven, premium,
short-form video economy "grows up," and traditional media
companies finally take notice on a mass scale … international also
becomes a major new battleground for these borderless video
opportunities.
Reality: 2015 was the year when the media
world's new digital realities hit home on a mass scale. Too many
data points to mention - but, on the domestic front, I'll focus on
one: Comcast/NBCUniversal. This multi-tentacled media behemoth had
barely made a digital move in 2014 - but in the second half of
2015, it was practically on fire.
Read the article here.