Digital Engagement Demands a Nimble HIPAA Strategy

By: Helen R. Pfister | Randi Seigel
– For the Record Magazine

Mobile apps, e-mail and text messaging present new opportunities for health plans and healthcare providers to engage their members and patients. However, organizations must keep in mind that sending electronic protected health information (ePHI) through these channels poses HIPAA risks.
Because sensitivity of the information being conveyed and the choice of communication pathway varies by use case, HIPAA requires organizations to evaluate the benefits, risks and mitigation strategies for specific operating environments. Consequently, organizations need a process to thoughtfully consider each case to optimize their digital engagement strategies.

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