Reaching Customers Through Ringless Voicemail: A Legal Perspective

By: Christine M. Reilly
– Customer Magazine

Ringless voicemail technology is a way for businesses to contact consumers without interrupting them on their mobile phones. Also known in the CRM industry as voice drops, v-drops and direct drops, this technology allows businesses to leave messages on a consumer’s voicemail box without ever ringing the phone.
These calls don’t show up on phone records or missed call lists, and consumers are not charged for the messages. Given these characteristics, certain industries, such as debt collection, have begun adopting this technology in earnest. But many others have been slow to embrace the technology given the uncertainty surrounding its coverage under federal telemarketing laws and how customers may react to these messages.

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