Seven Keys to Authentically Investing in Diverse Start-ups

By: Kalon Gutierrez | Rustin Brown
– Entrepreneur

In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez co-wrote with Partner Rustin Brown about how institutions, investors and entrepreneurs can “effectively ignite the fire of a burgeoning economy with diversity, equity and inclusion as a catalyst.” In the article, the authors highlighted the need for financial institutions and investors to understand the unique needs of business owners they hope to nurture, saying, “there is a need for comprehensive support beyond raising capital, extending throughout the company growth process. And it is imperative that companies and investors utilize the profits they generate to reinvest in the communities they ultimately seek to improve.”

Gutierrez and Brown provided seven keys to authentically investing in diverse startups, including:

  1. Focus on the Opportunity
  2. Make Diversity A Business Objective
  3. Adjust Your Risk Models
  4. Hire and Elevate Diverse Voices
  5. Broaden the Definition of Investment
  6. Partner with Committed Organizations
  7. Reinvest in the Communities You Seek to Benefit

Read the complete article here.

For more of Gutierrez’s Entrepreneur articles, click here.

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