In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez discussed the importance of building a roadmap for startup companies that is aligned with founders’ future personal and professional objectives. Gutierrez noted that, just as parents conjure up archetypes for their children, entrepreneurs may have a skewed vision for their enterprises and long-term goals. “If an entrepreneur can construct a realistic vision and supporting plan at inception while staying agile and nimble as the company ‘grows up,’” he stated, “they can avoid a future mismatch and turn a potential dilemma into an opportunity.”
Gutierrez provided five keys for entrepreneurs to consider when creating their company roadmap, including:
- Being pragmatic about the industry dynamics of the product/service you are building
- Understanding your target investors
- Determining your long-term involvement interest
- Articulating what success looks like for your company
- Defining your legacy
Read the complete article here.
For more of Gutierrez’s Entrepreneur articles, click here.