The Great Reidentification: 5 Ways Businesses Can Lead Authentically in Our New Working World February 19, 2022 – Entrepreneur In his latest Entrepreneur column, Manatt Digital and Technology Managing Director Kalon Gutierrez discusses how the Great Resignation is becoming the Great Reidentification, leading employees to reexamine and redefine their career aspirations to better align with their goals and values. He offers five key themes that businesses, specifically technology companies, should address in order to take advantage of this evolving landscape and differentiate themselves from competitors. Gutierrez’s five themes include: Determine Your "Why?" Understand your shortcomings Know your customer Define your culture Determine your “five-year upside” Read the complete article here. For more of Gutierrez’s Entrepreneur articles, click here.