Why Not Better and Cheaper? Healthcare and Innovation

James Rebitzer, Wexler Professor of Management at Boston University's Questrom School of Business, and his twin brother Robert Rebitzer, Manatt Health National Advisor, have co-authored a new book about innovation in health care, “Why Not Better and Cheaper?” The book is an engaging account of innovation in health care and why it matters for patients and society.

The Rebitzers bring together research on incentives, social norms and market competition to argue that the profusely inventive health sector generates the wrong kinds of innovation. In their book, they note that it’s too easy to profit from low-value innovations and too hard to profit from innovations that reduce costs.

Learn more and order the book here.



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