Founders Are Missing This One Investment — But It Could Be the Most Profitable One You Make

In his latest Entrepreneur column, Manatt Digital and Technology Consulting Managing Director  discussed how investing in an executive coach is critical for founders in the increasingly competitive start-up environment. 

In today’s high-stakes climate, business leaders are expected to perform like elite athletes, and investing early in an effective coach can provide founders with the guidance and support needed to help their businesses thrive and be sustainable. “Would you bet millions on an athlete without a coach? No serious investor would. So why are we still betting on founders to outperform — often at the cost of their mental health and long-term clarity — without that same level of support? If you're serious about building something that lasts, then investing in coaching isn't just good for you — it's good business,” Gutierrez wrote. 

He offers six key steps to help founders navigate their personal coaching journey: 

1. Budget for it — and talk about it openly 
2. Vet for real-world experience 
3. Find someone who balances strategy and humanity 
4. Align their 'superpower' with your growth gaps 
5. Prioritize the work 
6. Be patient — Growth isn't instant 

Read the full article . 

See more of Gutierrez’s Entrepreneur articles .