The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive

Manatt Health Managing Director authored a new book, “The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive,” a practical guide for business leaders to gain a competitive advantage by unlocking the secrets of great storytelling.

Farr details how successful leaders have inspired, entertained and empathized through the art of storytelling, enabling them to raise more capital, retain more talent and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces and shares practical advice on how to deliver the most compelling message.

Learn more about “The Storyteller’s Advantage” .

Read an excerpt of the book in Fast Company .