Manatt Partners to Highlight New Legal and Regulatory Challenges at National Advanced Forum on Advertising Law

As social media marketers navigate unchartered legal territory and regulators scrutinize the advertising and marketing industries more closely than ever, it is imperative that general counsels and senior legal executives keep current on the latest issues and enforcement trends. Manatt partners Linda Goldstein, Christopher Cole and Anthony DiResta will address these topics at the American Conference Institute's 24th National Advanced Forum on Advertising Law to be held on January 24-25, 2011 at the downtown Marriott in New York City.

Ms Goldstein will join Sharon Glenn, Senior Corporate Counsel, Marketing for T-Mobile USA, Inc.; Catherine Karol, Chief Privacy Officer for General Motors Company; and Shripal Shah, Senior Vice President, Digital Strategy for the Washington Redskins, in a panel presentation titled “Avoiding Legal Landmines When Tapping into the Exploding Popularity of Social Media.”

Mr. Cole will take the stage with Andrea Lewis Allan, Vice President & Assistant General Counsel for The Princeton Review, Inc.; Ken Patel, Vice President & Associate General Counsel – Legal for The Procter & Gamble Company; and Martin Zwerling, Assistant Director for the National Advertising Division (NAD), to deliver their presentation, “Brand Wars: Analyzing Cases That Have Impacted Advertising Dispute Resolution in the Last Twelve Months.”

Mr. DiResta will join forces with Leonard Gordon, Director, Northeast Region for the Federal Trade Commission; Marla Tepper, General Counsel for the New York City Department of Consumer Affairs; and Annie Ugurlayan, Senior Attorney for the NAD, to share their insight on the following topic, “Adapting to Changing Government and Self-Regulating Enforcement Priorities: An Update from the FTC, NAD and Government Regulators.” Mr. DiResta will also take part in a special post-conference workshop on January 26.

For more information on the conference, click here.



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