In the fast-changing world of promotions and advertising, it is crucial for marketers to stay on top of the latest developments on hot-button issues, including social media, sweepstakes and contests, mobile marketing, environmental marketing, marketing to children, food marketing, sponsorships and endorsements. The Promotion Marketing Association's Annual Marketing Law Conference will address these topics and more on November 13-14, 2012.
Linda Goldstein, Chair of Manatt's Advertising, Marketing & Media Division, will explore cutting-edge legal issues involving sweepstakes and contests as well as offer practical guidance for structuring innovative promotional campaigns in her presentation, "Panopticon - The All-Seeing View from All Sides."
Manatt partner Marc Roth will participate in a panel discussion concerning the risks and opportunities in advanced consent, negative option and affiliate marketing ("On and On and On"), with other speakers to include C. Steven Baker (Regional Director, Midwest Region, FTC) and Albert Norman Shelden (Deputy Attorney General, Department of Justice, California, Retired Annuitant).
Additionally, Chuck Washburn, Co-Chair of Manatt's Consumer Financial Services practice, will participate in a special spotlight session focused on the Consumer Financial Protection Bureau and its impact on the financial, marketing and advertising sectors.
The conference will be held in Chicago, IL.
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