Scott Lashway, partner and co-leader of Manatt’s Privacy and Data Security practice, will present a keynote address on December 7 at Argyle’s CX/UX Leadership Forum: Building Better B2B Customer Journeys.
The keynote, titled “Comply, Engage, Win – Crafting Compliant Marketing Campaigns That Build Consumer Trust,” will discuss the effect of data privacy laws on online experiences, the latest compliance issues and rulings related to customer experiences and the impact of those regulations, best practices for adopting a compliant privacy-first approach, and how to keep up to date with data-driven customer experiences in all your company’s marketing efforts.
Argyle is a curated membership community that brings business information and thought leadership to leading professionals from Fortune 100 companies worldwide. The community of over 2 million members includes business leaders in finance, marketing, data analytics, technology, strategy, customer engagement, human capital, legal, supply chain and security. The CX/UX Leadership Forum will discuss how to meet customer expectations in a way that is true to your company’s values, the technology trends that will optimize your customer experience, and various strategies for creating lasting partnerships.
To learn more and register, click here.