Po Yi to Speak on Webinar Examining New AI Disclosure Laws for Synthetic Performers

Manatt Advertising, Marketing and Media Partner will participate in a webinar titled “Synthetic Performers in Advertising: CA and NY's New AI Disclosure Laws” hosted by the Entertainment Law Section of the Beverly Hills Bar Association on Tuesday, November 10.

This program will explore the evolving legal landscape surrounding the use of AI-generated performers in advertising. In particular, it will examine key differences between California's SB 1050 and New York's synthetic performer disclosure law, including with respect to audio-only advertising, advertiser knowledge requirements and enforcement. The program will also discuss the compliance and litigation risks these laws present for brands, agencies and marketers using AI-generated performance in advertising.

To learn more and to register for the program, click .