Common Holiday Marketing Mistakes in Retail

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls
– Direct Marketing News

Direct Marketing News interviewed Manatt’s Richard Lawson, a partner in the firm’s consumer protection practice, for an article about common pitfalls that marketers make leading up to the busy holiday sales season.

When asked for his insight into enforcement priorities for government agencies, given his background in the office of the Florida Attorney General, Lawson replied:

“State AGs always have to focus on consumer complaints, and the highest priority when evaluating complaints is those where consumers have lost money. The larger states, Florida included, will frequently publish holiday shopping guides.  Issues like permanent sales and hidden terms figure prominently in these guides and marketers should turn to them for helpful guidance, and most importantly turn a keen eye to the disclosures they make to ensure a happy holiday season for all.”

Read the article here



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