Reilly Quoted in Adweek on CCPA Data Exemption Effect on B2B Companies

Manatt Privacy and Data Security Partner Brandon Reilly was quoted in Adweek about the end of a California Consumer Privacy Act (CCPA) exemption that allowed companies to collect, use and share business-to-business data with little restriction under the state’s sweeping privacy law. 

With the state legislature unable to pass a bill extending the exemption, Reilly explained that personal information collected by enterprise services won’t be exempt and would have a “significant” impact on businesses. Reilly also explained that compliance costs will be significant and will involve legal and privacy professionals.  

Read the full Adweek article here.  



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