Advertising Law

BNA’s Environmental Webinar

“Green Marketing: Understanding the New Legal Landscape”
November 9, 2010

For the first time in 12 years, the Federal Trade Commission has issued revisions to its environmental Green Guides, which provide comprehensive guidance to advertisers on how to make claims about the environmental attributes of their products and operations.

To unpack the Guides’ far-reaching implications for marketers in their advertising activities and operations, Manatt partners Chris Cole and Craig Moyer will lead a 90-minute webinar discussion along with Dick Pastor, a vice president at Shaw Environmental, on November 9 from 1:00 – 2:30 pm EST. They will review the proposed changes to the Guides, discuss how the Guides will shape marketing and legal strategies, and provide advice regarding how to maximize competitive advantage under the changing standards.

For more information or to register for this event, click here.

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Promotion Marketing Association’s 32nd Annual Marketing Law Conference

November 18-19, 2010
Chicago, IL

The world of promotion and advertising is complex and continuously changing. To help navigate this evolving space, Manatt partners Linda Goldstein, Marc Roth and Chris Cole will address new developments in marketing law in three separate presentations.

First, Linda will take the stage to delve into the laws governing sweepstakes and contests as well as to present guidelines for structuring innovative promotional campaigns. She will deliver her presentation, “Sweeps, Contests and Games: To Tweet or Not to Tweet,” on November 18.

At a later session, Marc will examine negative option, advance consent and affiliate upsell issues, along with a distinguished faculty of presenters: Sofia Rahman, Senior Vice President and Counsel with Citibank, and Jeff Matloff, Senior Counsel with Clearwire Corp.

Chris will participate in a panel focused on developments in children’s marketing, along with his co-presenters, Wayne Keeley, Director, CARU, Better Business Bureau, and Sabrina Simon, Director and Senior Attorney, Marketing, Burger King Corporation. Their presentation will cover a wide array of issues from food to violence and the Children’s Online Privacy Protection Act.

Additionally, as a friend of Manatt, Phelps & Phillips, we are pleased to extend a VIP offer of discounted registration for non-PMA members to attend. To take advantage of this discount, please call Ed Kabak at 212.340.0083 and mention that you received this email from Manatt.

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