Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

Developing Applications for Mobile Devices Conference

Law Seminars International
February 13-14, 2012
San Francisco, CA

This year mobile marketing will continue to play a huge role in helping to drive brand awareness and generate sales. To help guide companies in developing promotional strategies that are compliant with new legal and regulatory developments impacting this space, Law Seminars International will host a two-day conference, “Developing Applications for Mobile Devices,” in San Francisco, California. Linda Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will present on the topic of “Privacy: Practical Tips for Ensuring Regulatory Compliance,” throughout which she will cover the Mobile Marketing Association’s guidelines and offer best practices on data collection.

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Ingredients and Innovation Exposition and Educational Conference

Engredea (co-located with Nutracon and Natural Products ExpoWest)
March 7-11, 2012
Anaheim, CA

Engredea will convene a community of leading consumer products companies in the food and beverage, dietary supplement and nutricosmetic industries that wish to gain a deeper understanding of the latest developments within the global health and nutrition space. Manatt partner Ivan Wasserman has been invited to serve as faculty in two separate presentations, “Talkin’ ‘bout the Regulations” and “Business 401 Workshop: Negotiating the Regulations.”

Ivan’s first presentation will cover the complex regulations of the Food and Drug Administration and Federal Trade Commission, where he will explore how to make compliant claims for supplements, foods and personal care products. And best of all, Ivan’s session will feature an interactive component, so attendees may get their questions answered and become “label wizards.”

In the second session, Ivan will participate in a panel discussion offering the latest insight on issues such as claim substantiation, structure function vs. disease, comparative claims, 403(r)(6) notifications and New Dietary Ingredient notifications, with other speakers to include Gary Coody, National Health Fraud Coordinator with the FDA.

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Counseling Clients in the Entertainment Industry 2012 Seminar

Practising Law Institute
March 12, 2012
New York, NY and via webcast

On March 12, 2012, the Practising Law Institute will hold its annual Counseling Clients in the Entertainment Industry, which will bring together business executives and entertainment attorneys to discuss legal, financial, business and ethical issues related to entertainment law.

Manatt partner Ken Kaufman will join Lisa Williams-Fauntroy, Senior Vice President, Business Affairs and Legal, Discovery Communications, to present on “Television, Video and User-Generated Content.” The session will address high-level issues in entertainment industry transactions and highlight legal and business trends in the television and video industries, including developments related to online video and user-generated content.

In the afternoon session, Manatt partner Marc Roth will take the stage with co-presenter Adam Sultan, General Counsel and SVP, Business and Legal Affairs, Head of Product Acquisition, Licensing and Strategic Partnerships, Majesco Entertainment Company, to provide insight on “Videogames and Computer Entertainment.” Their presentation will examine game development deals, explore negotiation tactics and highlight issues surrounding social networks, including privacy, marketing to children, contests and sweepstakes and FTC trends.

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Legal and Regulatory Summit on Food & Beverage Marketing & Advertising

American Conference Institute
March 19-20, 2012
Washington, DC

In recognition of the recent flurry of activity by regulators and private litigants in the food and beverage industries, the American Conference Institute is once again hosting its Food & Beverage Marketing & Advertising Summit, at which government officials and attorneys will discuss the most pressing enforcement trends and explore strategies to maintain regulatory-compliant practices and processes.

Linda Goldstein has been invited to serve as a panelist in a presentation titled “From Weight Loss to Healthy Eating – How to Prevent Health Claim Nightmares: Practical Guidance for Structuring Claims that Will Withstand Government Scrutiny and Private Litigation.” Joined by Brent Robbins, Assistant General Counsel, General Mills, Inc. and Jeffrey Conner, Vice President, Associate General Counsel and Assistant Secretary, Dole Food Company, the presentation will cover how to effectively draft, evaluate and decide on proposed health claims, assert problematic product claims such as “gluten free,” and avoid potential regulatory pitfalls. Linda and her co-presenters will also offer lessons learned from recent high-profile cases involving health claims.

For more information or to register for this event, click here.

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