Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

2012 Annual Trademark Law Meeting

International Trademark Association
May 5-9, 2012
Washington, DC

The International Trademark Association’s annual meeting brings together more than 9,000 intellectual property professionals, who will explore cutting-edge issues involving trademark law and will discuss strategies to help companies protect their brands.

Linda Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will participate in a panel discussion titled, “Social Media – An Ever Changing, Challenging and Competitive World: How to Provide Legal and Business Advice to Clients.” Linda will join panelists Elliot Basner of Diageo North America and Lo-Mae Lai of American Media Inc. to shed light on the business and legal issues that may arise for global consumer products companies when promoting a new brand through social media, including Facebook, Twitter, foursquare, Groupon and unique apps.

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ERA’s Government Affairs Fly-In 2012

Electronic Retailing Association
May 7-8, 2012
Washington, DC

On May 7 and 8, 2012, leaders from the direct response community will come together in the nation’s capital to discuss the future of this highly visible – and highly regulated – industry at the Electronic Retailing Association’s “Government Affairs Fly-In.” Serving on the faculty will be Linda Goldstein, who will discuss the importance of the Electronic Retailing Self-Regulation Program and examine its role in relation to regulatory actions.

For more information or to register for this event, click here.

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Response Expo 2012

DRMA and Response Magazine
May 15-17, 2012
San Diego, CA

On May 15-17, 2012, the Direct Response Marketing Alliance and Response Magazine will jointly host Response Expo 2012, a leading direct response marketing industry event for corporate marketers, direct response agencies, and advertising and television executives.

Linda Goldstein will explore how the DR industry defines and delineates between counterfeits and knockoffs as moderator of the session “Counterfeits, Knockoffs and Digital Reputation Management.”  Joined by Denise Kovac (President, Full Service Marketing), Johann Verheem (CEO, Fitness, IQ) and Jeff Campbell (Executive Vice President, Sensa), the panel discussion will offer strategies for combating intellectual or digital counterfeiting. 

For more information or to register for this event, click here.

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Celesq CLE Advertising Law Webinar

June 12, 2012

On June 12, 2012, Manatt partner Jeff Edelstein will lead a webinar discussion titled “Privacy Update: Formulating Privacy Policies and Practices for Compliance with the FTC’s Final Report and Guidelines.”  Jeff’s presentation will provide an overview of privacy, recent developments and enforcement activity, offer highlights of the FTC’s privacy framework and guidelines, shed light on the areas that are ripe for enforcement and discuss practical strategies for applying the FTC’s privacy framework.

For more information or to register for this event, click here.

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2nd Annual Food & Supplements Workshop

ABA Section of Litigation
June 12, 2012
Downers Grove, IL

On June 12, 2012, the Food & Supplements Subcommittee and the Products Liability Committee of the American Bar Association’s Section of Litigation will host its annual Food & Supplements Workshop.

Regulatory issues are becoming increasingly complex for supplement and food producers, and to help these companies mitigate potential risks, Manatt partner Ivan Wasserman will participate in a presentation titled “So How Did Walnuts Become Drugs? Compliance Issues for Companies that Sell Supplements & Functional Foods.” The session will examine key issues facing the industry and offer tips for these companies to protect themselves from an FDA or FTC action. Other participants on the panel include Jeffrey Bram (General Counsel and Vice President, Science and International Business, Garden of Life), B. Keith Clark (Chief Operating Officer and Chief Legal Officer, Mannatech) and Paul Coates (Director, Office of Dietary Supplements, NIH).

For more information or to register for this event, click here.

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3rd Annual Conference on Litigating and Resolving Advertising Disputes

American Conference Institute
June 19-20, 2012
New York, NY

With the competitive economy has come a rapid increase in the number of advertising lawsuits filed in court and before the National Advertising Division. To help companies protect their brands against these challenges, the American Conference Institute will host its annual conference on Litigating and Resolving Advertising Disputes.

Manatt partner Steve Raptis has been invited to serve on a panel titled “Defining Advertising Injury: Protecting Coverage Rights When the Company is Sued for False or Misleading Advertising.” Steve will offer insight on how advertisers and other companies can protect their rights to insurance coverage if they are the subjects of a lawsuit and what they can do to prepare for potential secondary litigation with an insurance carrier.

Linda Goldstein will take the stage to present “Developing a Strategy to Combat the Uptick in Litigation Challenging the Marketing and Labeling of Food Products” where she and other panelists will provide practical guidance on drafting, evaluating and deciding on proposed health benefit claims that are compliant with FTC and FDA regulations.

NOTE: Be sure to take advantage of Manatt’s friend-of-the-firm discount by using the code provided in the registration materials available here.

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15th Annual NBJ Summit

Nutrition Business Journal
July 24-27, 2012
Dana Point, CA

The 2012 Nutrition Business Journal Summit will convene leading food and dietary supplement companies, regulators and thought leaders to explore the opportunities and challenges facing this industry.

Ivan Wasserman will help to shed light on the “NBJ State of the Industry,” highlighting the key marketing, financial and regulatory trends shaping the world of nutrition. Ivan will be joined by Marc Brush (Editor-in-Chief, Nutrition Business Journal) and Rodney Clark (Managing Director, Canaccord Genuity).

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