Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

Food & Drug Regulation Audio Conference
August 26, 2010

How can you be sure that claims in your food packaging and marketing will pass scrutiny? Manatt partners Ivan Wasserman and Christopher Cole will share their insight on “Dietary Supplements and Functional Foods: What You Need to Know About 2010 Enforcement” in a special Thompson interactive webinar.

2010 Electronic Retailing Association D2C Convention
September 21-23, 2010
Las Vegas, NV

Linda Goldstein, Chair of Manatt's Advertising, Marketing and Media Division, will join an esteemed panel of speakers to discuss “Best Practices in Advance-Consent Marketing” on Tuesday, September 21. And, following last year’s tremendous success, Manatt will again host its popular Women in Business Pavilion, a networking venue for leading women in the direct response industry to meet and discuss strategies for building their direct response business. Plus, is it Manatt partner Ivan Wasserman’s year for a Grammy? A “don’t miss” event: Ivan’s lyrics are sure to please the crowd as he takes the microphone at the ERA’s opening reception.

For more information, click here.

ACI Conference: Sweepstakes, Contests, and Promotions
September 24, 2010
New York, NY

In the absence of clear guidance for developing mobile marketing, how can companies ensure the proper use of text messaging as a method of entry? Linda Goldstein will address the myriad legal issues surrounding text messaging promotions and mobile privacy regulations, along with co-presenters Darren Bowie of Nokia, Inc., and Katherine Nordberg of FOX Broadcasting Company.

PMA’s 32nd Annual Promotion Marketing Law Conference
November 18-19, 2010
Chicago, IL

The world of promotion and advertising is complex and continuously changing. To help navigate this evolving space, Manatt partners Linda Goldstein and Marc Roth will address new developments in marketing law in three separate presentations. First, Linda will take the stage to highlight the laws governing sweepstakes and contests as well as to present guidelines for structuring innovative promotional campaigns. Marc will examine negative option, advance consent and affiliate upsell issues, along with a distinguished faculty of presenters.

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