Advertising Law

Manatt Attorneys Take Center Stage at Leading Industry Events

Engredea 2014 at Natural Products Expo West

March 6—9, 2014
Anaheim, CA

On March 6—9, 2014, Engredea will convene leading suppliers, manufacturers and marketers to share best practices for better positioning brands and products in the global nutrition industry.

Manatt partner Ivan Wasserman will serve as a panelist in a presentation titled “Regulatory Rodeo: What Food, Supplement & Cosmetic Companies Need to Know to Stay Out of the Pokey.” The session will highlight new regulatory developments impacting dietary supplements and ingredients and will offer practical advice to mitigate potential risks.

Ivan’s co-panelists include Gary Coody, R.Ph. (National Health Fraud Coordinator, FDA), Rend Al-Mondhiry (Regulatory Counsel, Council for Responsible Nutrition) and Farah Ahmed (Assistant General Counsel, Personal Care Products Council).

The event will be held at the Anaheim Convention Center. 

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BAA’s Annual Marketing Conference

Brand Activation Association
March 26—27, 2014
Chicago, IL

Linda Goldstein, Chair of Manatt’s Advertising, Marketing & Media Division, will lead a session at the Annual Marketing Conference hosted by the Brand Activation Association (BAA) on March 26—27, 2014, in Chicago.

Linda’s presentation, titled “Because SHIFT Happens . . . Proceed with Caution,” will focus on the marketing strategies used to form the connection between brands and their customers and highlight key areas of liability that may arise. She will also provide practical advice to help brands successfully operate within the boundaries of the law.

The conference will be held at The Westin Chicago River North.

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2014 PACE National Convention & Expo

Professional Association for Customer Engagement
April 2—5, 2014
Hollywood, FL

At the National Convention & Expo hosted by the Professional Association for Customer Engagement (PACE), attendees will hear from leading customer engagement brands and thought leaders on strategies and best practices to improve the customer experience at the point of engagement and ultimately grow their businesses.

Marc Roth, Co-Chair of Manatt’s TCPA Compliance and Class Action Defense Group, has been asked to participate in a session titled “Why Privacy Matters,” in which he and co-presenter Andrea Arias (Attorney, FTC’s Division of Privacy & Identity Protection), will help to educate attendees on the relevance and importance of addressing privacy issues in the operation of their businesses and relationships with customers and vendors, particularly in the era of “big data.” The presentation will cover FTC privacy reports and cases, state laws and actions in this area, privacy class actions, recent data breaches and transactional considerations when hiring vendors and servicing customers.

The conference will be held at The Westin Diplomat. 

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PLI’s Information Technology Law Institute 2014

Practising Law Institute
April 10—11, 2014
May 15-16, 2014
New York, NY
San Francisco, CA

The Practising Law Institute will hold its annual Information Technology Law Institute on April 10—11, 2014, in New York and on May 15—16, 2014, in San Francisco. The focus of this year’s seminar is Cybersecurity, Mobile Payments, Cloud Computing and the Internet of Things, and a host of related issues impacting this rapidly evolving landscape.

Manatt partner Marc Roth is co-chair of this year’s conference and will kick off the day with introductory remarks. He will also participate in a session titled “Advertising, Marketing, Privacy and Big Data,” during which he will cover the privacy laws and regulations that apply to the Web, to apps and to mobile devices and provide an overview of the risks and challenges for advertising on the Web and via mobile. The presentation will also highlight the regulatory concerns posed by “big data,” among other issues.

In lieu of attending either in-person program, attendees can register for a webcast of the live PLI program on May 15—16, 2014, starting at 9:00 a.m. Pacific. For more information or to register for this event, click here.

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