Five Key Go-To-Market Payor Strategy Questions for Early-Stage Providers

Below is an excerpt from a developed by Manatt Health to help companies navigate payor relations. Click  to read the full guide and recommendations.

Payor relations can unlock durable revenue, improve access to patients, and establish long-term growth potential—but only for companies with the right services, infrastructure, and strategic alignment.

Payor strategies are powerful, but they’re also a considerable commitment for small companies. Success requires a clear value proposition and superb operational execution. For companies that do pursue this path, there is tremendous opportunity to scale impact, improve care access, and build a defensible business model.

Here are five key questions to guide your internal decision-making:

we provide health care companies with a framework for decision-making and what to expect once that decision is made. Our goal is to help your team by providing:  

• An introduction to payor relations
• Cost/benefit analysis of network relationships
• A framework for decision making
• Operational considerations
• Navigating common pitfalls
• The policy/regulatory landscape

Click to read the full guide and recommendations.