Newsletters

07.25.14

Suit Seeks To Include E-Mail Address Under Song-Beverly Protections

According to a new complaint filed in California federal court against Express Fashion Apparel, LLC, the retailer’s collection of a customer’s phone number and e-mail address during a credit card transaction violates the state’s Song-Beverly Act.


07.18.14

L’Oreal’s Antiaging Claims Draw FTC Ire

L’Oreal deceptively advertised skincare products with unsubstantiated claims that they could provide antiaging benefits by targeting consumers’ genetic makeups, the Federal Trade Commission charged in an administrative complaint.


07.11.14

Online Reviews Not Sufficient To Support Ad Claim, NAD Rules

While recognizing the benefits of using new sources of information, the National Advertising Division (NAD) decided that an advertiser’s use of aggregated online reviews was insufficiently reliable and representative to support a claim that its vacuum was “America’s Most ...


06.26.14

Positive Result? Court Moves False Ad Suit Over Pregnancy Test Forward

Food and Drug Administration regulations do not prevent Church & Dwight Co. from bringing a false advertising suit against SPD Swiss Precision Diagnostics GmbH in connection with the company’s Clearblue home pregnancy tests, a federal court judge in New York recently held.


06.18.14

Geolocation Data Focus of Legislation, Congressional Meeting

Just days after Sen. Al Franken (D-Minn.) reintroduced his geolocation privacy bill, Jessica Rich of the Federal Trade Commission testified before a subcommittee of the Senate Judiciary Committee about the agency’s efforts to protect the privacy of consumers’ geolocation data.


06.12.14

NAD, N.Y. Federal Court Deal With GMO Claims

Genetically modified organisms continue to present advertisers with problems, as evidenced by new decisions from a New York federal court and the National Advertising Division.


06.06.14

Native Advertising Needs Better Disclosures, Says NAD

Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget” so that consumers can more clearly understand that clicking on links will take them to sponsored content.


05.29.14

Schwarzenegger Sues Over Publicity Rights

The Governator has filed a $10 million suit alleging that Nevada-based Arnold Nutrition Group “brazenly stole[] and exploited” his likeness to market its products in violation of his right of publicity.


05.22.14

Here Today, Still Here Tomorrow: FTC Settles With Snapchat

Mobile messaging app Snapchat went with a catchier slogan, promising consumers that pictures and videos sent through its service, known as “snaps,” could disappear from the Internet forever. But in a recent deal with the Federal Trade Commission, the company settled charges that its ...


05.13.14

$3.75M Settlement Reached In “Barefoot” Running Shoe Suit

To settle a false advertising suit challenging claims for its five-toed running shoes, Vibram USA agreed to pay a total of $3.75 million and change its marketing practices.