In a world where technology has exponentially increased the ways consumers can spend their money and time, loyalty programs are becoming even more important for brands hoping to differentiate their offerings for customer acquisition and retention purposes. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Jen Millard, managing director in our digital and technology consulting practice, who has decades of experience in omnichannel retail technology and financial services innovation, including with respect to loyalty programs. Po and Jen discuss the importance of data, growing customer empowerment, and the effects of rapid digital and social transformation on the structures and economics of traditional loyalty programs.
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Call for questions!
This summer, Po and her colleagues will be answering listener questions in a special mailbag episode. Please submit your questions here.