Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolving marketplace are rising as well.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt professionals Matthew Reece, Kalon Gutierrez and David Frisbey to discuss the complexity of the evolving NIL marketplace and what colleges and universities can do to build a successful NIL program. This episode also takes a closer look at Manatt’s newly launched NIL Program Playbook and Scorecard, created for colleges and universities engaging in this space and seeking best practices for program development, dealmaking and compliance.

Learn more about the Playbook and Scorecard, or download a preview now.

To access other episodes of this podcast, please click here.

Have a question or topic idea for a future episode? We want to hear from you! Click here to submit a question or topic that you would like us to cover in a future episode.

Additional Resources



pursuant to New York DR 2-101(f)

© 2024 Manatt, Phelps & Phillips, LLP.

All rights reserved