Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission

Following a busy year for the Federal Trade Commission, advertisers, marketers and legal practitioners must navigate the impact of a series of newly proposed guidelines and regulations advanced by the Commission. These significant modifications will, if adopted, overhaul how companies engage in marketing activities and evaluate risk.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Bez Stern, a new partner in Manatt’s Consumer Protection and Advertising practice group, to discuss some of the recent actions taken by the FTC. In particular, Po and Bez discuss a sweeping new rule proposed by the FTC that would ban non-compete clauses and the Commission’s position on the scope of its Section 5 Authority, recent regulatory developments relating to consumer reviews, and the increasing focus on ESG in advertising by the FTC, states and the NAD.

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