Episode 24: AI-Generated Marketing: Who Owns the IP?

As the Artificial Intelligence space continues to quickly evolve, generative AI is making its way into every facet of our lives, including in music, books, photographs and even education. It is, therefore, no surprise that companies are increasingly employing generative AI to develop and execute marketing campaigns. However, there are complex legal issues with using generative AI in marketing, especially related to intellectual property rights.

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.

To access other episodes of this podcast, please click here.

Have a question or topic idea for a future episode? We want to hear from you! Click here to submit a question or topic that you would like us to cover in a future episode.

Additional Resources

Artificial Intelligence Practice Page:

Webinar On-Demand:




pursuant to New York DR 2-101(f)

© 2024 Manatt, Phelps & Phillips, LLP.

All rights reserved