As the Artificial Intelligence space continues to quickly evolve, generative AI is making its way into every facet of our lives, including in music, books, photographs and even education. It is, therefore, no surprise that companies are increasingly employing generative AI to develop and execute marketing campaigns. However, there are complex legal issues with using generative AI in marketing, especially related to intellectual property rights.
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.
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