The California Consumer Privacy Act (CCPA), the nation’s strictest consumer privacy and data protection measure, took effect at the beginning of this year, introducing significant new compliance challenges because it requires companies to observe an assortment of consumer rights and related notices. For those engaged in digital or interest-based advertising, the definition of a “data sale” under the law—and what it means for their day-to-day business activities—is a critical question.
In this episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh invite Manatt privacy and data security partners Scott T. Lashway and Brandon P. Reilly to the podcast for a discussion of the implications of the CCPA for companies involved in digital advertising, especially related to the sale or transfer of data.
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