Sandra Bignone is a trusted dealmaker in Manatt’s Entertainment Group, known for her strategic counsel to a dynamic roster of creatives and media entrepreneurs. She represents a wide range of talent across the entertainment landscape, including actors, directors, screenwriters, producers, content creators, artists, authors, podcasters and production companies. Sandra helps her clients navigate the evolving media ecosystem, empowering them to create, protect, and monetize their intellectual property and name, image and likeness (NIL).

Sandra’s practice covers the full lifecycle of content and brand development—from financing, production and distribution to licensing, IP protection and strategic brand building. This includes rights acquisition, content clearance, investor agreements and co-production agreements. She also advises on talent agreements for both on-screen and behind-the-scenes creatives, NIL monetization and endorsement deals and the formation of celebrity-led ventures and equity-based partnerships. Sandra structures and negotiates complex, high-value agreements across television, film, podcasting, literary and digital-first media, including deals with all major platforms including Netflix, HBO Max, Disney, Hulu, CBS, Amazon, Apple, Tubi, Roku and more. Her approach is grounded in helping clients maintain ownership of their work, maximize commercial potential and build long-term value through strategic dealmaking and cross-platform brand development.

At the forefront of emerging media and technology, Sandra guides clients through alternative monetization models, ad-supported platforms and audience engagement strategies. She offers forward-thinking legal advice on developments in AI, digital rights management and NIL protection, ensuring her clients stay ahead in a rapidly changing digital environment.

Sandra’s work has earned recognition from Variety’s Legal Impact Report, Super Lawyers’ Rising Stars and Best Lawyers: Ones to Watch.