• 05.04.11

    Court: “Explicit and Repeated” Disclosures by Webloyalty Defeat Suit

    A California federal court dismissed a plaintiff’s suit against Webloyalty that alleged he was misled into joining the company’s savings club.

  • 04.27.11

    FTC Targets Acai Berry Affiliate Marketers

    The Federal Trade Commission has announced a law enforcement sweep against affiliate marketers of acai berry weight-loss products by simultaneously filing 10 lawsuits against marketers who operated fake news Web sites with domain names like “BreakingNewsAt6.com” and featured ...

  • 03.28.11

    CBBB Steps Up Online Enforcement

    The Council of Better Business Bureaus (CBBB) announced plans to increase monitoring and enforcement of the advertising industry’s online activities.

  • 03.23.11

    Manatt Attorneys Take Center Stage at Leading Industry Events

    With consumer protection and antitrust ranking high on the list of regulatory and enforcement priorities, it’s crucial to stay ahead of the newest developments in these areas.

  • 03.16.11

    IAB Members Pledge to Follow Self-Regulatory Principles

    The Interactive Advertising Bureau Board of Directors recently voted unanimously to require all members to sign a new code of conduct that necessitates their compliance with the industry’s self-regulatory principles.

  • 03.04.11

    NARB: Staples Should Discontinue, Modify Use of “Like FREE” Claim

    Agreeing with a decision from the National Advertising Division, a National Advertising Review Board (NARB) panel recommended that Staples discontinue or modify the claim “[I]t’s like getting supplies for FREE.”

  • 02.14.11

    Industry Launches New Food Labeling Plan

    The Grocery Manufacturers Association and the Food Marketing Institute announced a voluntary industry program that will allow participating companies to place certain nutritional information on the front of food packaging.

  • 02.07.11

    Behavioral Advertising Suit Results in Split Decision

    A Montana federal court dismissed claims under the Electronic Communications Privacy Act (ECPA) in a suit alleging that an Internet Service Provider (ISP) funneled its customers’ Internet traffic to a third party that then used the information for behavioral advertising, but the court ruled ...

  • 12.28.10

    New California Law Governs Auto Renewals

    A new law took effect in California governing automatic renewals that requires companies to make greater disclosures and obtain affirmative consent from consumers prior to their being charged.

  • 12.13.10

    Antipiracy, Counterfeit Bill Heads to Full Senate

    The Senate Judiciary Committee recently passed the Combating Online Infringement and Counterfeits Act by a unanimous vote, moving the legislation to the full Senate.

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