Episode 32: Negative Options: A Guide to Understanding Federal and State Legal Requirements
2024 was another big rulemaking year for the FTC. At the end of October, the FTC issued its final Negative Option Rule, which has created quite a stir in the marketing community. Faced with a flurry of court challenges and a different political landscape following the 2024 elections, it is possible that the Negative Option Rule will have a short life span. Despite its uncertain future, the requirements and principles set forth in the Rule align with many of the state automatic renewal laws and may continue to inform how states regulate automatic renewal programs and enforce their laws.
In this episode of Perfect Balance: An Advertising Law Podcast, host is joined by Manatt Consumer Protection partners and to examine and discuss the key provisions of the Negative Option Rule and their implications, and how the same issues are being addressed by states, including the recent amendments to California’s Automatic Renewal Law.
To access the other episodes of this podcast, please click .
Additional Resources:
Manatt Practice Pages:
Articles:
Podcasts: