Manatt Expands Intellectual Property Capabilities With Seasoned Brand Management Partner

Lisa Rosaya brings more than 20 years of experience successfully handling complex IP and trademark matters on a global scale with a particular focus on monetization strategies, branding, domain name and right of publicity issues

Manatt, Phelps & Phillips, LLP, a multidisciplinary, integrated professional services firm, today announced that Partner Lisa W. Rosaya has joined the Firm’s Digital and Technology Transactions team. A trusted adviser for clients navigating challenges related to intellectual property (IP), with particular experience in trademarks, copyrights, designs, domain names and related IP rights, Rosaya deepens Manatt’s already robust offerings to provide strategic legal and business counsel to industry-leading companies as they look to protect and capitalize on their IP and pursue innovative revenue streams.

“Manatt’s unique professional services model is focused on providing exceptional legal and business counsel to clients operating within increasingly converging sectors, and IP is a prime example of how an offering cuts across our entire platform,” said Manatt CEO and Managing Partner Donna L. Wilson. “As we continue working with both emerging and established companies, as well as creators and entrepreneurs who are looking to protect their brand identities, Lisa brings a deep understanding of the quickly evolving IP and trademark laws and regulations that are indispensable for clients facing these complex issues.”  

Rosaya’s clients regard her as a go-to adviser on IP-related issues, collaborating with her to develop strategic approaches to obtain, manage, protect and monetize IP assets on a global scale. She advises clients across the consumer products, cosmetics, fashion and luxury, food and beverage, social media, telecommunications, and media and entertainment industries on the protection and enforcement of their trademarks, copyrights, designs and related IP rights. Additionally, she conducts IP due diligence for corporate transactions and has experience perfecting IP security interests domestically and internationally.

“As cutting-edge technology and consumer demand continue to drive innovation for our clients, companies need professionals with a sophisticated understanding of their industries and business goals, in which IP plays a central role,” said leader of Manatt’s Digital and Technology Transactions practice Eric Bergner. “We’re thrilled to welcome Lisa—who represents some of the most recognizable household brands in the nation across the industries central to our Digital and Technology platform—as we continue expanding our capabilities to help clients thrive and surpass their business goals in today’s digital environment.”

With experience throughout the entertainment, health care, digital media, and consumer product and retail sectors, Rosaya is an experienced adviser on both IP and advertising and right of publicity issues, helping clients draft and negotiate IP and advertising agreements and IP-related provisions in agreements in M&A and commercial transactions. This work includes licensing agreements, co-branding and joint development agreements, settlement/coexistence agreements, social media influencer agreements, model releases, stock and asset purchase agreements, security agreements, and subscription agreements, among others. She also has particular experience helping clients recover infringing domain names through the Uniform Domain-Name Dispute-Resolution Policy.

“Manatt has a stellar reputation for providing exceptional client service to trailblazing entrepreneurs and companies who are leveraging their brands to create new revenue streams,” Rosaya said. “My experience in IP aligns with Manatt’s platform—which focuses on clients in the core industry sectors of digital and technology, entertainment, health care, advertising, and digital media, among others—making it a natural next step for me in my career. I’m eager to join this highly collaborative team and to continue providing the tools, strategic advice and guidance clients need to explore innovative opportunities to secure, protect and monetize their brands.”

Rosaya is the latest addition to Manatt’s growing roster of legal and consulting professionals across the Firm’s core practices, including Digital and Technology (Tim Andrews); Entertainment (Binta Niambi Brown and Bill D’Angelo); Health Care (Heide BajnrauhAxel BernabeRobert (Rob) FraimanSeth FrazierEric GoldPaul IrvingDr. Tracy JohnsonLauren Polak and Thomas (Tom) Robertson); and Litigation (Justin WoloszRandy S. Grossman and Dylan Carson).

Prior to joining Manatt, Rosaya was an IP partner at a large global law firm. Earlier in her career, she acted as a trademark examining attorney at the U.S. Patent and Trademark Office. Rosaya received her J.D. from the University of San Diego School of Law and her B.A. from Boston University, cum laude.



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