What’s the Real Price? Advertised Pricing, Fees and the Push for Transparency

Pricing practices are facing unprecedented scrutiny as plaintiffs and regulators increasingly target perceived junk fees, hidden or mandatory add‑on fees, reference pricing, and dynamic and surveillance pricing. Recent enforcement actions, a surge in consumer class actions and emerging federal and state legislative efforts are reshaping how pricing-related claims are litigated and amplifying risks across industries.

In this webinar, our Advertised Pricing Litigation team will examine the latest class action and litigation trends involving price transparency, including how courts and plaintiffs are evaluating the consumer “pricing experience.” The discussion will highlight key theories driving pricing‑related lawsuits, notable developments in pending and proposed legislation and practical considerations for mitigating exposure as pricing laws and litigation strategies continue to evolve.

Presenters:

• , Partner and Leader, Consumer Protection and Advertising
• , Partner, Entertainment and Consumer Protection and Advertising
• , Partner, Consumer Protection and Advertising

Date and Time:

Tuesday, June 16, 2026
10:00 a.m. – 11:00 a.m. PT
1:00 p.m. – 2:00 p.m. ET